Welcoming Chereen


Happy new year everybody and with it, we are delighted to introduce our newest Coz It Counts team member, Chereen Strydom.

Chereen has years of experience in the SA magazine industry and is also a bit of a social media schleb in her own right (check out her blog, For the beauty of it).

3 things you should know about Chereen:

1. She is the mommy of the very gorgeous Noah.
2. She loves writing, researching and interacting on social media.
3. She cares about social justiceĀ and the beauty world. We’re hoping that through her addition to our team, we can do more with both.

Chereen has written for magazines including Woman & Home, O, the Oprah Magazine and Living & Loving and also represents a number of beauty brands.

“I love the practicalities of the PR world – writing, social media, media liaison and so on, but more specifically, in the context of Coz It Counts, I love the connection we have with so many effective NGOs. I love that we get to work alongside the people making a difference on the ground in South Africa and tell their stories.”

Here’s to a great 2014!