South Africans are generous. It’s true. Our national spirit – jaded though it may appear – remains stoically intent on giving when we can to those who need it. But sometimes that giving seems pointless. There are scammers all over the place preying on the goodwill of good people and as the old saying goes “once bitten, twice shy”.
But how do we make the judgement calls in our giving? How do we know whether our giving is helping out someone who really and truly needs it or is actually enabling some harmful behaviour in which case our best intentions are being manipulated to do more harm than good.
One of the most effective ways to make an impact is to channel your generosity through a reputable and effective organization. The upcoming Momentum 94.7 Cycle Challenge is a good time to start, with a plethora of charity teams in the race, why not participate in one of them, get fit and engage with a charity at the same time.
The race’s strapline is “Let’s ride for a purpose” and entrants are encouraged to use the event as a platform to fundraise for the charity of their choosing. So how do I choose which one?
Afrika Tikkun, an NGO that provides education, health and social services to children, youth and their families through centres of excellence in South African townships, is one of the causes looking for support. Afrika Tikkun’s aim is quite simply to provide township children the opportunity for a better future. When Madiba first visited one of their projects, he said “today I have seen a miracle!” and volunteered himself to stand as their Patron-in-Chief. (How’s that for an endorsement?)
Afrika Tikkun are great because they take a holistic approach to addressing the issues faced by the poorest of South Africa’s children. Education is our biggest issue so they provide all kinds of learning assistance, tutors, libraries, and so on. But that in itself is not a solution, because if your home life is troubled or if you aren’t well, you’ll be unable to learn anyway, and so they offer an array of family and health support services. They’ve discovered another issue: learner support at the primary or high school level still relies on solid foundations being laid pre-school and so they have an entire Early Childhood Development program to improve the ability of a child to actually learn. But while all of this sounds fantastic, the very basics of survival must be met and you can not learn on an empty stomach.
Afrika Tikkun have partnered with KFC’s Add Hope campaign with the goal of raising enough money to feed 300 tummies for a year through their 94.7 Momentum Cycle Challenge team. This partnership is counting on riders who want to make a real difference. Interested in channeling your generosity to an incredible cause (while getting fit)? Email firstname.lastname@example.org or visit http://afrikatikkun-events.org
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